/ Brand guidelines / Brand strategy / Social media templates / Art direction
Based in North Bend, Wa- Karakoram is the leading Splitboard binding company with a global presence. Crafted by engineers, built by snowboarders,and loved by backcountry enthusiasts. Working with the Karakoram marketing team and co-founders, we developed a brand book to help streamline creative production as the company grows. This involved evaluation and audit of existing brand assets, developing a brand positioning, building out brand guidelines that included:
BRAND ELEMENTS: Brand definition, Brand goals, Positioning, Values, Manifesto, Voice, Audience
VISUAL ID: Primary, Secondary, Tertiary, Quaternary, Applications
COLORS + TEXTURES
TYPOGRAPHY: Fonts, Usage, Hierarchy
