/ Brand Strategy / Graphic Design
FRANKiE4 CMO, Lauren Lebel approached me with an iconography overhaul, as part of their rebranding process. The goal of this project was to say more with less by up-leveling their past way of communicating value propositions and brand mission with classic and engaging iconography.
The scope of work included moodboards and inspiration to nail the visual direction, alongside competitor research to determine benchmarks. I dove into the fashion and beauty industry to research and drive inspiration for the new icon set. The result was a 10-page icon guidebook for future illustration development.
Icon Overview
